London has more pizza options than ever. We've been one of them since before most of the current wave existed.
ICCO started on Goodge Street in Fitzrovia in 1999 — a family-run kitchen built around one idea: fresh pizza, made daily, at a price that works for everyone. Twenty-five years later, that's still exactly what we do. Two central London locations. Fresh dough every morning. A 100% halal menu throughout. Open until 3 AM in Soho on weekends.
Find out why ICCO has been one of London's most loved pizzerias since 1999 →
Every great brand has an ecosystem. We have the iCCOSYSTEM — customers, creators, theatre-goers, charities, local businesses and pizza lovers from all walks of life, brought together since 1999 through great value pizza.
As part of the iCCOSYSTEM you get exclusive offers, early access to events, community updates and behind-the-scenes news from The People's Pizzeria.
Wear your national team's shirt on the day they play, in-store, and receive 10% off your order. England, Brazil, Egypt, Italy or anyone else — ICCO is where football fans come together over great pizza.
Football is for the people. So is pizza. ⚽ 🍕