"I once ate lunch here four times in one week"

- The Guardian
Kids Meal text

"One of the best cheap eats in London"

- Time Out
The People’s Pizzeria

Best Pizza in London
Since 1999

London has more pizza options than ever. We've been one of them since before most of the current wave existed.

ICCO started on Goodge Street in Fitzrovia in 1999 — a family-run kitchen built around one idea: fresh pizza, made daily, at a price that works for everyone. Twenty-five years later, that's still exactly what we do. Two central London locations. Fresh dough every morning. A 100% halal menu throughout. Open until 3 AM in Soho on weekends.

We're not the trendiest pizza in London. We're the one Londoners keep coming back to.

Find out why ICCO has been one of London's most loved pizzerias since 1999 →

ICCO Pizza — The People's Pizzeria, London since 1999
1999
Est. London
100%
Inclusive Menu
3 AM
Soho Fri & Sat
iCCOMMUNiTY
Signup Deal heading
Since 1999

Who is the iCCOMMUNiTY?

Every great brand has an ecosystem. We have the iCCOSYSTEM — customers, creators, theatre-goers, charities, local businesses and pizza lovers from all walks of life, brought together since 1999 through great value pizza.

As part of the iCCOSYSTEM you get exclusive offers, early access to events, community updates and behind-the-scenes news from The People's Pizzeria.

Join the iCCOMMUNiTY and help us build something bigger than pizza.
⚽ World Cup 2026

Wear your team.
Get 10% off.

Wear your national team's shirt on the day they play, in-store, and receive 10% off your order. England, Brazil, Egypt, Italy or anyone else — ICCO is where football fans come together over great pizza.

Football is for the people. So is pizza. ⚽ 🍕

Download Our New iCCO App

Fitzrovia

Camden

Soho